Interactive ad: National Reading Movement / National Library Board Singapore: Playbrary

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Top 6: April 10th 2024

In an era where technology and AI are often viewed as threats to traditional education and reading habits, the National Library Board, Singapore has taken a bold step forward with the launch of an innovative project called “Playbrary”, created in collaboration with LePub APAC. This game-changing initiative literally transforms books into interactive text-adventure games, blending the timeless charm of storytelling with the engagement of digital gameplay.

Category Other
URL https://playbrary.ai/
Client National Library Board Singapore
Agency Le Pub APAC
Country Singapore
Uploaded 2 April, 2024

Credits

Director
Karen Yap
Executive Creative Director
Andrey Tyukavkin
Executive Creative Director
Cyril Louis
Creative Director
Sergey Mast
Assoc Creative Director
Mark Peeters
Assoc Creative Director
Robert Nelk
Assoc Creative Director
Yuste de Lucas
Associate Account Director
Rudy Zulkifly
Head of Creative Technology
Laurent Thevenet

Other credits

Programme Director: Chris Koh

Senior Manager/Senior Librarian: Ilyani Suhaimi

Manager: Jennifer Tan

Agency

Design Director: Oscar Gutierrez

General Manager: Hanh Kanssen

Senior Project Manager: Farhan Wahab

PR: MSL Singapore

Consultant: Thiviya Suria

Associate: Isha Meleth

Associate: Jee Soo Kim

Associate-in-Training: Regine Seow