Cyril Louis

Cyril Louis is a hybrid creative leader with a Mechatronics and Fine Art background. His journey in the creative world is a unique fusion of technology and artistry. It all began with building robots in the scenic landscapes of South France, marking the inception of his career.

From there, Cyril ventured into designing products, crafting brands, and weaving narratives in London. His creative journey extended to Australia, where he redefined businesses with a customer-centric approach. In diverse corners of the world, Cyril continued to make his mark. He crafted seamless physical and digital experiences in the bustling cities of Singapore and Tokyo. His creative journey even led him to Dubai, where he passionately spearheaded humanitarian initiatives, positively impacting communities in need.

On a global scale, Cyril assumed leadership roles for iconic brands such as Beats by Dre and EA Games in Los Angeles. He is back in Asia today, leading Heineken APAC and Tiger Global at LePub.

Cyril's passion lies in storytelling, digital experiences, and service & product innovation. He creates unique, relevant, timely customer experiences by embracing current events and cultural influences. What excites him the most is creating stories, services, and products that enhance the quality of people's lives.

Specialities:
Creative Leadership
Creative & Design Direction
Brand Building & Communication
Business transformation & product innovation


Honours & Awards
Cannes Lions - 2 Silver, 7 Bronze, 17 Finalist
Golden Drum - 1 Grand Prix, 1 Gold, 1 Silver
Webby Awards - 11 Honors, 4 Finalist
Bafta - 2 Nominations
D&AD - 1 Wood pencil, 1 Finalist
Shots Awards - 1 Gold
LIA - 2 Silver, 2 Bronze, 1 Finalist
Eurobest - 4 Win
Epica award - 2 Bronze
The One Show - 3 Merit winners, 14 shortlists
Art Directors Club - 1 Merit winner
Spikes Asia - 4 Bronze, 13 shortlist
Gong Awards - 1 Gold, 1 Silver, 8 Bronze, 10 shortlist
BIMAS - 2 Win
IMA -3 Best in Show, 2 Outstanding achievements,
2 Win
Lovie Awards - 1 people choice, 2 bronze
Clio Awards - 1 shortlist
IPA - 1 Silver, 1 Best Dedication to Effectiveness
IAS Hall of Fame - 1 Gold
FWA - 1 Site of the Month, 12 Site of the Day, 5 Mobile of the day
Adobe Cutting Edge award - 2 Win
Davies - 2 Gold, 6 Silver
Digital Out of Home Awards - 1 Best in Show
NMA - Campaign of the Month
NMA Effectiveness - 2 nominations
W3 Awards - 1 Best in Show, 3 Gold, 1 Silver
Marketing Society Awards - Best Digitally Led Marketing Campaign

www.cyrillouis.com