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Heineken: LaundroMatch

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Heineken and LePub APAC are turning 24-hour laundromats into all-night sports bars so that Korea’s most dedicated football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up at 3am or 4am to watch UEFA Champions League games live. It’s difficult to watch UEFA Champions League matches together with friends in Korea because most bars are closed at this time. Home might not be the best place to cheer on teams with friends at 4am, either.
Credits
  • Bruno BertelliChief Creative Officer
    Chief Creative Officer
    Bruno Bertelli
  • Mihnea GheorghiuChief Creative Officer
    Chief Creative Officer
    Mihnea Gheorghiu
  • Executive Creative Director
  • Executive Creative Director
  • Cristiana BoccassiniChief Creative Officer
    Chief Creative Officer
    Cristiana Boccassini
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Cyril LouisRegional Executive Creative Director
    Regional Executive Creative Director
    Cyril Louis
  • Assoc Creative Director
  • Assoc Creative Director
  • Assoc Creative Director
    Rudy Zulkifly
Other credits

HEINEKEN GLOBAL

Heineken Global Marketing Director: Daniela Lebba

Heineken APAC Brand and Business Development Director: Agnieszka Gorecki

Heineken Global Communication Manager: Guilherme Retz

Heineken Global Digital Development Manager: Pearly Lim

Heineken Head of Strategy: Dana Katz

Heineken APAC Communication Manager: Nalini Bhagwandin

HEINEKEN KOREA

Marketing Director: Giwoun Park

Heineken Senior Brand Manager: Lynda Kim

Heineken Brand Manager: Kido Lee

Heineken Brand Manager: Gajin Kim

Heineken Brand Manager: Chloe Choi

Heineken Brand Executive: Eunhye Guan

Agency

Design Director: Oscar Gutierrez

Account Director: Vanessa Liu

General Manager: Hanh Kanssen

Senior Project Manager: Farhan Wahab

Groupe Strategy Director: James Moore

Client Service Director: Shirine Aoun

Group Account Director: Giulia Melegati

Account Supervisor: Marta Dell’Adami

Account Executive: Francesca Gatti

Global Head of Creative Technology: Mauro Mazzei

Global Head of PR & Communications: Isabella Cecconi

Global PR Manager: Eleonora Botta

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