Heineken: Bar

In a world where smartphones are becoming too interesting, Heineken x Bodega will unveil ‘The Boring Phone', a limited edition of 5,000 dumbphones surrounded by a 360° campaign that aims to return to the essence of simplicity while encouraging a more rewarding social life. With no access to the internet, social media or other apps, the campaign is reminding people that there is more to their social lives when there is less on their phones. Ideated by creative agency LePub the Heineken® x Bodega Boring Phone strips back the distractions of today’s smartphones in favor of genuine human connections.