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There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken has today launched its global integrated campaign via Le Pub, entitled ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken.
Credits
Other credits
Sr. Director Global Heineken Brand: Nabil Nasser
Heineken Global Communication Director: Daniela Iebba
Heineken Global Communications Manager: Alexander Drake
Heineken Campaign Project Manager: Elena Marcos Izquierdo
Heineken Global Digital Director: Rob van Griensven
Heineken Global Digital Manager: Valeriya Lebedeva
Heineken Global Digital Production Manager: Bram Reukers
Heineken Global PR Lead: Jonathan O’Lone
Heineken Global Commercial Development manager: Felipe Delgado
Heineken Global Director Design, Global innovation team: Mark Van Iterson
Heineken Global Senior Brand Design Manager: Caroline Van Hoff
Agency
Coordination Creative Director: Guy Lewis
Chief Strategy Officer: Sol Ghafoor
Groupe Strategy Director: James Moore
Senior Strategic Planner: Alex Moore
Global Data Strategist: Ilko Petkov
Head of Strategy LePub Brazil: Silvia Paes
Global Head of PR & Communication: Isabella Cecconi
PR Manager: Eleonora Botta
Global Client Service Director: Shirine Aoun
Group Account Director: Madalina Marica
Account Manager: Tinatin Prangishvili
Account Junior: Giulia Anselmi Aguilera
Account Junior: Chiara Allievi
Chief Production Officer: Francesca Zazzera
Head of TV Production: Anna Sica
Producer TVC: Martina Trozzi
Post-Producer TVC: Sabrina Sanfratello
Producer Beer Flow: Mariella Maiorano
Post Producer Digital: Niko Koot
Post-Producer Beer Flow: Margherita Fonseca
Producer Audio Ads: Chiara Agresta
Key Visuals and Digital Amplification
Chief Creative Officer: Milos Obradovic
Associate Creative Director: Giuseppe Vescovi
Executive Creative Director LePub Brazil: Greg Kickow
Associate Creative Director: Santi Urso
Associate Creative Director: Christopher Penman
Associate Creative Director: Adina Cirstea
Junior Art Director: Peter Sjo
Art Buyer: Caterina Collesano
Production and Print Managers: Daniela Inglieri, Tina Paolella
Head of Digital Production: Vittorio Cafiero
Digital Art Director: Ariberto Anastasi
Digital Producer Supervisor: Simona Caldarini
Photo Production & Post Production: FM
PR Launch
Chief Creative Officer: Milos Obradovic
Executive Creative Director: Eoin Sherry
Associate Creative Director: Santi Urso
Associate Creative Director: Khlauss Feldhaus
Associate Creative Director: Daniele Tesi
Senior Copywriter: Emanuela Ferrari
Production and Print Managers: Daniela Inglieri, Tina Paolella
Art Buyer: Caterina Collesano
Production beer level: ItalyMaker
Photographer: Michiel Spijkers
DOP: Daan Huttinga
Production House: Sticky Stuff – Laurien Doodeman
POST-PRODUCTION TVC
Editors: IAIN WHITEWRIGHT, FABRIZIO SQUEO
Color: JULIEN ALARY
Post Production: GABHA STUDIOS, PRODIGIOUS
Sound studio: DISC2DISC, MILANO
Production – Beer Flow
Production company: Where is Brian
Directors : Michael Roulier & Philippe Lhomme (FOODFILM)
Producer : Amélie Couvelaire @ Where is Brian / Quad Productions
DOP : Fabien Benzaquen
DIT / Phantom operator : Thierry Pouffary
Post-Production manager : Léo Souffrice
Editor : Bruno Herlin
POST PRODUCTION – Beer Flow
Post Production: The Mill
Color Correction: Philip Hambi
Compositor Lead: Owen Maiden
Online and Comp: Polly Gwinnett
Producer: Phil Brewster
MUSIC
Music Agency: Sizzer
Music Producer: Mees Van der velde
Music Supervisor: Richard Aardenburg
Executive Creative Director: Michiel Marsman
Executive Music Supervisor: Sander van Maarschalkerweerd
MUSIC:
Title: L-O-V-E
Composers: B. Kaempfert, M. Gabler
Publisher: Sony Music Publishing
Re-recording Music Agency: Sizzer
Dentsu
Global Client Director: Kate Hinz
Global Account Director: Thaiane Garrido
Global Strategic Digital Director: Ricardo Lopes
Global Strategy Partner: Richard Wright
Senior Strategic Planner: Maria Lekka
Catapult
Senior Vice President: Bill Flanagan
Vice President, Creative Director: Loraine Purcell
Associate Creative Director: Kyle Dunne
Senior Art Director: Mike Gmitter
Art Director: Rachel Sweet
Boomerang
Digital & Social Assets
Chief Creative Officer: Eldin Fetahovic
Executive Creative Director: Rico De Lange
Creative Director: Dio Santos
Creative Lead Dynamic: Brent Rombouts
Creatives: Jerome Hompes, Isabel Fontes, Bruno Lopes
Designer: Omar Gutierrez
Client Business Lead: Leila Popovych
Senior Account Director: Margot Corneloup
Sr Project Manager: Mustafa Al Ubaidi
Amplify Lead: Sebastiaan Poublon
Amplify Project Lead: Nathalie Meier
Lead Digital Producer: Vic Krens
Sr Digital Producer: Nina Vaisman
Digital Producer: Vladlena Arnauta
Digital Content Manager: Daria Iakovenko
Data & QC Manager: Renske de Vlieg
PRODUCTION Digital & Social
Production Company: Boomerang Agency, part of Publicis Groupe
Director: Camille Boumans
DOP: Sam Vis
Executive Producer: Han Schuurman
Lead Producer: Laura Thrower
POST-PRODUCTION Digital & Social
Post-Production Business Lead: Paulo Pennings
Post Supervisor: Mike Duistermaat
Post Producer: Lina Joukhadar
Offline Editor: Manouk Stockmann
Online Editor: Mike Duistermaat
Billion Dollar Boy (BDB)
Group Account Director: Sami Westwood
Creative Director: Alex Williamson
Senior Creative: Henry Crisp
Creative: Meg Mckenna
Junior Creative: Raychel Graham
Strategist: Gareth Clark-Jones
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