McDonald's: Fearless: The making of a chicken Legend

Legends are made, not born.Razorfish, London needed to show that a Chicken Legend always lives up to its name. We had to prove it’s legendary credentials by making it the star of an epic stunt - an amazing, one-of-a-kind feat that will make it a true cult legend.The stunt lives as a linear video on YouTube but as well as an interactive video on McDonalds.co.uk. On the interactive video you can direct your own cut by changing the camera angles and controlling the speed.