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Interactive
McDonald's: My Burger
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What makes the perfect burger?
Everyone has an opinion and McDonald’s fans are no different. They regularly use social media to share their views. We were tasked to do something about it - to not just listen, but act. For the first time ever in the UK, we created a social experiment to find the very best burgers imagined by the people of Britain and feature them on the McDonald's menu. We called it My Burger.
Art director: Steven Yip Related |
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