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Web Film
McDonald's: See the power of the Big Mac®
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Can anyone resist the power of the Big Mac®?
We went to prove that the Big Mac® part of their brain exists. Through a series of tests, we showed our audience how the Big Mac® captivates everyone. After showing the power the Big Mac® has on members of the public, we gave our audience the chance to test themselves, to see if they too would be distracted by the Big Mac®. We created a series of mind tests that showcased the power of the Big Mac® in a number of ways.
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