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Top 6: April 3rd 2024
Web Film

Aleve / Mothers Against Prescription Drug Abuse: The Painful Truth

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Top 6: April 3rd 2024
“The Painful Truth” campaign launches with a three-minute film featuring real pain sufferers who are at crossroads in their pain relief journeys and seeking guidance. The featured patients believe they are participating in a video call with a pain expert who will help them explore their options, but as the conversation progresses, our “expert” reveals that they are in fact in recovery from opioid use disorder. At this critical juncture in their care, the patients are encouraged to consider different pain relief options.
Credits Other credits

Business Director Yann Baudoin

Executive Director Emily Brooks

Head of Planning Camilla Facin

Executive Director Jonny Gadd

Strategy Director Andrea Schulz

PR Kalley Jolly

Head of Design Yan Graller

Designer Alan Chung

Designer María Sancho

Agency Producer Felipe Calvino

Head of Production Felipe Calviño

Agency LOLA MullenLowe

Agency MullenLowe Global

Creative Director Carlos Andres Rodriguez

Partner Rebecca Harrison

Business Lead Will Dixon

Planning Director Ayesha Walawalker

Production

Managing Director Rodrigo Lema

Producer Francisco Lederman

Casting Copelan Cash

Post Production / VFX Comppo

Editor Pedro Enguídanos Ayala

Editor Lila izquierdo

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