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Top 6: April 3rd 2024
Web Film
Aleve / Mothers Against Prescription Drug Abuse: The Painful TruthTop 6: April 3rd 2024
“The Painful Truth” campaign launches with a three-minute film featuring real pain sufferers who are at crossroads in their pain relief journeys and seeking guidance. The featured patients believe they are participating in a video call with a pain expert who will help them explore their options, but as the conversation progresses, our “expert” reveals that they are in fact in recovery from opioid use disorder. At this critical juncture in their care, the patients are encouraged to consider different pain relief options.
Business Director Yann Baudoin |
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