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Top 6: April 3rd 2024
“The Painful Truth” campaign launches with a three-minute film featuring real pain sufferers who are at crossroads in their pain relief journeys and seeking guidance. The featured
… read morepatients believe they are participating in a video call with a pain expert who will help them explore their options, but as the conversation progresses, our “expert” reveals that they are in fact in recovery from opioid use disorder. At this critical juncture in their care, the patients are encouraged to consider different pain relief options.
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Credits
Other credits
Business Director Yann Baudoin
Executive Director Emily Brooks
Head of Planning Camilla Facin
Executive Director Jonny Gadd
Strategy Director Andrea Schulz
PR Kalley Jolly
Head of Design Yan Graller
Designer Alan Chung
Designer María Sancho
Agency Producer Felipe Calvino
Head of Production Felipe Calviño
Agency LOLA MullenLowe
Agency MullenLowe Global
Creative Director Carlos Andres Rodriguez
Partner Rebecca Harrison
Business Lead Will Dixon
Planning Director Ayesha Walawalker
Production
Managing Director Rodrigo Lema
Producer Francisco Lederman
Casting Copelan Cash
Post Production / VFX Comppo
Editor Pedro Enguídanos Ayala
Editor Lila izquierdo