 |
Direct Marketing
Midol: Packaging Design - Reach for Comfort
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Miboobs Hurt. Micramps Suck. Mibloat strikes again.
From backaches and bloating to sore boobs, the new campaign for Midol® inspires people with periods to own how they really feel. How? By harnessing their iconic Midol® logo and distinctive colorful package (trade dress) to feature a new, more honest take on the menstrual experience. Midol® provides multi-symptom period relief so you can feel comfortable. But still, we found that 66% of people wish there was more open conversation around menstrual symptoms. The campaign, “Reach for Comfort,” uses the very words of their Midol® consumers to flip their product into a megaphone with which people can advocate for their unique menstrual needs. Through playful package design, influencer partnerships and custom merch, this cheeky campaign gets candid about menstrual symptoms to inspire people with periods to prioritize comfort on their periods. Owning the need for comfort in a way that only Midol® could do.
Bayer - General Manager VP Marketing: Kelly Fanning Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
