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Miboobs Hurt. Micramps Suck. Mibloat strikes again.
From backaches and bloating to sore boobs, the new campaign for Midol® inspires people with periods to own how they really feel. … read moreHow? By harnessing their iconic Midol® logo and distinctive colorful package (trade dress) to feature a new, more honest take on the menstrual experience.
Midol® provides multi-symptom period relief so you can feel comfortable. But still, we found that 66% of people wish there was more open conversation around menstrual symptoms. The campaign, “Reach for Comfort,” uses the very words of their Midol® consumers to flip their product into a megaphone with which people can advocate for their unique menstrual needs. Through playful package design, influencer partnerships and custom merch, this cheeky campaign gets candid about menstrual symptoms to inspire people with periods to prioritize comfort on their periods. Owning the need for comfort in a way that only Midol® could do.
read less...Bayer - General Manager VP Marketing: Kelly Fanning
Bayer - VP, Brand Integration PR, Influencer and Social: Denise Vitola
Bayer - Marketing Director: Kana Schmidt
Bayer - Brand Manager: Kelly Kretschmar Zunick
Bayer - Media Strategy and Activation: Andrea Fischer
SVP, Executive Director: Emily Brooks
VP Account Director: Ashley Abdelhafidh
Senior Account Executive: Iria Garcia
Production Agency: OLIVER
Business Unit Director: Justin Reider
Senior Executive Producer (CGI): Cher Fernhold
Creative Director: Wayne Langley
Producer: Nikki Bowden
Senior Account Director: Michael Brown
Influencer Kit Printer: IDL
Sr. Client Director: Jim Wahl
Sr. Client Services Project Manager: Darlene (Dee) Potts
PR & Influencer Partner: TwelveNote
Sr. Vice President, Erin Fitzgerald
Account Supervisor, Courtney Pulicella
VP, Engagement, Cristina Nogueras
Influencer Partner: Linqia
Business Unit Lead, Jill Miranda
Business Unit Lead, Julia Blum
VP of Brand Strategy, Keith Bendes
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