Interactive ad: Melanin Gamers / The Watch: The Toxicity Rating

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Top 6: April 3rd 2024

Melanin Gamers, a digital community protecting and promoting diversity and inclusion in the video game industry announced today a toxicity rating system with a singular goal – to eliminate harmful and verbal abuse within gaming culture. Ideally The Watch rating would be paired with existing accepted ratings, to offer parents and players alike more information about what to expect beyond the storylines of the games.

Category Public interest
URL https://toxicityrating.com/
Client Melanin Gamers
Agency Leo Burnett Toronto
Country Canada
Uploaded 28 March, 2024

Credits

Chief Creative Officer
Lisa Greenberg
Chief Creative Officer
Steve Persico
Executive Creative Director
Kohl Forsberg
Creative Director
Man Wai Wong
Creative Director
Felix Wardene
Art Director
Tyler McKissick
Copywriter
Ryan Kukec
Copywriter
Coleman Mallery

Other credits

Agency

President Ben Tarr

Vice President Richard Newman

Designer Donna Liu

Producer Mike Spilchuk

Strategy Director Ryan Roberts

Project Director Tom Degez

Developer David Freedman

Animation Leo Burnett Toronto

Animator Yar Kukhtin

Editor Ryan Tomka

Melanin Gamers / The Watch: The Toxicity Rating

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Melanin Gamers / The Watch: The Toxicity Rating

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