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McDonald's: McCrispy
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McDonald’s is teaming up with some of the nation’s most famous chicken lovers in its latest campaign, led by Leo Burnett London, to launch the all-new McCrispy, McDonald’s first new permanent chicken burger in 15 years. At the heart of the campaign is a film featuring TV presenter Maya Jama, who gatecrashes intimate chicken moments, commenting on the ways different people express their love for the new McCrispy. The ad starts with a ‘behind the scenes’ shot of Jama on-set, about to bite into a McCrispy, as she says to the camera: ‘You know I love a good chicken burger’. The film goes on to showcase several moments of chicken lovers enjoying their McCrispy, showing their pure joy (and sometimes shock) of just how good the McCrispy is, with Jama providing commentary throughout. One scene focuses on a man driving his grandson to university for the first time. As the grandson tucks into a McCrispy, Jama appears in the backseat agreeing about the deliciousness of the burger. Another scene shows two friends in disbelief that the McCrispy is from McDonald’s, exclaiming ‘That’s Maccies?!’. The film features famous faces including comedian Keith Lemon, who is seen watching himself on TV whilst enjoying a McDelivery, plus actor and rapper Michael Dapaah and YouTube gamer Elz The Witch, who are shown eating a McCrispy while gaming.
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