Cerveza Victoria: Cempasúchil: We are Living Offerings

Cerveza Victoria and Ogilvy Mexico present a new film that celebrates the Day of the Dead. The campaign aims to address death from a completely emotional and positive approach, with the goal of reinterpreting traditions and making the deepest feelings open wide from the heart, making them blossom as living offerings by means of their loved one´s memories. "Cempasúchil: We are Living Offerings" is a journey composed of three stories born from the idea that we are the living memory of those who have left us and that gives meaning to who we are today, and thus, their legacy will live forever. The film narrates the long-awaited visit of all those we love, who have gone ahead on the road and who return propelled by the wings of a small hummingbird, who with its light and life allows them to return. Their one night visit remains in the heart and memory for a long time, being present in our lives, being the cempasuchil flower the conductor of the seed of love towards them. That's why Cerveza Victoria & Ogilvy Mexico honour these feelings and traditions that give life to Mexican culture and build the bridge between the dead and us, connecting their lives with ours.