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Interactive
Cerveza Victoria: Xibalba
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Cerveza Victoria takes us to the Mayan underworld - and back - with the release of "Xibalba", a new integrated advertising campaign to invite the world to be part of El Día de los Muertos and celebrate the friends and family who have departed our world. Creative production company MediaMonks collaborated with Ogilvy Mexico and partnered with renowned director Salomon Ligthelm to create the short film. Following last year’s “Chingones hasta en la muerte” campaign that took us to the Mictlan, the Aztec underworld, we now begin a journey to the mythical Mayan Xibalba. With this new integrated campaign, Victoria aims to succeed in igniting Mexican culture by reinterpreting an ancient tradition that many Mexicans, especially from the younger generations, didn’t know about. In the film, the story follows Ikal, a man who undertakes a trip into the Xibalba in a visually moving journey that takes him and his family through farewells and reunions, against the backdrop of traditions and the perils of the underworld.
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