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Numan: Inertia Man.png?height=400&width=400&image=/files/print/2022/Nov/tn_141118_1667324379_THE_DANCE_DIGITAL_60SEC_NUMAN_1 (10-00-11-13).png)
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Numan, the leading digital platform for men’s health, has launched a stop-motion TV campaign debuting new characters ‘Inertia Man’ and straight-talking action hero Dunks. A series of creatives see Dunks arriving unexpectedly to coax Inertia Man into action at all the right moments and help him to tackle his health problems head-on with the simple call to action to ‘do something’ with Numan.com.
Created in-house, the tech brand worked closely with world renowned puppet makers Mackinnon & Saunders whose work spans Bob the Builder, Postman Pat and Tim Burton’s Corpse. The ads were co-directed by Steven Qua - who has directed spots for MTV, Nike and Adidas - and animation director Tobias Fouracre, who has worked with Oscar-winning director Wes Anderson on Isle of Dogs and Fantastic Mr Fox. The media strategy devised by Bountiful Cow, includes coverage across Channel 4 and Sky, with a focus on popular sports programming including the Premier league. TV is supported by an outdoor campaign using landmark large-format Ocean Outdoor screens across key cities.
Production Agency: Uncle Sunshine Related |
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