 |
Tv
Toys "R" Us: Mr. Ferguson
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Once a childhood staple, imaginary friends have been dying out at an alarming rate in recent years, a casualty of the screen time that has increasingly become synonymous with playtime. In a 2019 survey of daycare staff in the U.K., 72% of respondents said that fewer children have imaginary friends than they did five years ago, while 63% indicated that they thought screens are making children less imaginative. The study shows that the main reason fewer children have imaginary friends is because they have less time for themselves, when they can fuel creativity and create a rich inner world where imaginary friends can thrive. These are dark times for imaginary friends, but Toys’R’Us Canada is quite literally reviving them with a charming campaign from Broken Heart Love Affair that represents the agency’s first work for the retailer since quietly winning the business earlier this year. The “Imagination Included” campaign is anchored by a video spot called “Mr. Ferguson,” which shows how the retailer—and its well-curated assortment of products—can help bring back the imagination once so central to children’s play. The spot opens on a mom encountering her son sitting bored on the couch. When she asks why he isn’t playing with Mr. Ferguson, he responds “who?” The spot then cuts to a shot of the boy’s furry friend prone on the floor, eyes closed and comically oversized tongue lolling out of his mouth.
Client Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
