TV ad: Toys "R" Us: Joy of Toys

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A large-scale TV and Web campaign for Toys “R” Us created by agency The Escape Pod, and produced by Wondros with director Ray Dillman, turns an everyday field trip to the forest into the best trip ever for busloads of underprivileged kids. What started as a promise to "Meet the Trees" became a dream come true for over 200 unsuspecting kids when they were instead driven to a Toys “R” Us store in Middletown, NY. Having the store all to themselves, they played to their hearts content and then got to shop for a gift, any toy in the store, to make their holiday wishes come true. Pulling off this covert stunt was an elaborate undertaking. The scheme was put into action through some good-natured trickery on behalf of everyone involved including the parents.