Reflex Office Paper: Innocent Printer

Printer is sent to prison unjustly for a paper jam.

Creative Commentary:
We needed a way to make the core Reflex promise of reliability relevant in a world where confusion reigns over whose fault the paper jam is.
To put the heat back onto the paper, we decided to turn the ad upside down and use the absurdity of sending an innocent printer to prison, creating drama and intrigue for the viewer.