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Reflex Office Paper: 'Enwhitenment' 30s
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CumminsRoss, Melbourne has launched a new campaign for Australian office paper, Reflex Pure White 50% Recycled. The campaign led by a hero 30s spot followed by a long format version introduces 'The Printer Guru', a freewheeling and freethinking character who guides office workers towards finding 'enwhitenment', begging them to fight the common affliction of printer rage and stay calm with reliable Reflex paper.
Creative: Jake McLennan Related |
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