Lifeline: Seek Help. Find Hope.

As Australia's leading suicide prevention charity Lifeline knows for those in crisis if you seek help you can find hope. We brought this idea to life though simple yet arresting print ads across 17 newspapers around the country. The ads appear to show a rip in the paper revealing the copy from the page behind, which reads: Seek Help, Find Hope. To achieve this effect we used a classic newspaper font type, weight and size.