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ACER: Acer Swift Edge launch
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electriclime has collaborated with Acer to build and produce a cinematic concept and film for the laptop company’s Swift Edge launch.Shot in three stunning locations within Sydney and its outskirts, the film helped highlight the laptop’s key features in an uplifting and inspiring piece.Director Pabz Alexander teamed up once again with DoP Tom Black, with the piece following a trio of young professionals and individuals who seek the perfect work/life balance and show the ability to connect from home or on the go.
Using a combination of drone shots and underwater camerawork, the viewer is engaged throughout and taken on a journey through the protagonists’ eyes. Meanwhile, the laptop remained centre-stage with product mood shots to show the features which will resonate with key markets around the world. This included highlighting the Acer Swift Edge supporting the work demands of on-the-go professionals, combining performance and durability in a 16-inch lightweight laptop. Meanwhile, it is a secured-core PC powered by AMD Ryzen™ PRO 6000 Series processors and delivers sublime visuals on a 4K OLED display.
Director: Pabz Alexander Related |
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