Predator Gaming: The Predator Force

To show gamers how Predator's unique features work in harmony to make you feel unstoppable while gaming, we created the Predator Force. A super-powered group made up of different product feature-related characters from across the 'Predatorverse' who work together seamlessly to effortlessly overcome any mission or challenge that lies in their way.

In our approach to this campaign, we recognised the diversity within the gaming community - 'every gamer has a different boss to battle', and so their preferences for PC features vary accordingly. To tap into this insight, we developed a truly unique and engaging concept: a character-driven campaign where each feature of the Predator range is brought to life as a distinct character. This highlights the importance of those individual features but crucially also demonstrates how, together, they unleash the full power of the Predator range.