Vince McSweeney

 A lifelong obsession with pork crackling saw Vince begin his working life as a five-star chef. But the call of the Staedtlers proved even more enticing, and he made the switch to become a Jnr Copywriter at McCann Melbourne. Three years later he was promoted to Creative director – picking up a McCann global award for Creative Leadership along the way. A brief stint as CD of McCann Sydney followed, before he landed his current role as ECD of McCann Central (UK). The perfect environment for a lover of creativity (and crispy bacon products).