Outdoor ad: Thomas Cook: Deflatables

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Millions of inflatables are discarded by holidaymakers each year. Left behind on beaches or thrown away to landfill, the forgotten inflatables contribute to plastic pollution in the ocean and prove a severe threat to marine wildlife and ecosystems.

Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham to raise awareness of the environmental impact of abandoned inflatables.

Running across OOH, including airports, and social throughout the summer, the stark images of a deflated dolphin, turtle and whale provide a shocking reminder of the impact of ditching lilos and rubber rings.