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CrossCountry: A break from the norm
CrossCountry Trains has launched a new campaign by McCann Birmingham which focuses on finding time to reconnect with yourself by taking a break from your everyday routine.
The second instalment of the train operator’s ‘Take Us On Your Journey’ campaign highlights the role that CrossCountry plays in enabling real human connections across its network, both through its trains and with its people. The brand platform was launched last year alongside an emotive film. The campaign explores the idea that human connection isn’t just about people coming together, but also about individuals finding space to connect with themselves and their own needs. This is brought to life in a joyful film, which follows a commuter deviating from his usual route to work and instead enjoying the simple delights of a day at the beach. From a tasty ice cream and games on the pier, to having a dip in the sea and soaking up the last of the sunshine, the commuter finds connection with himself by escaping the everyday. The campaign will run across VOD, cinema, OOH, social and CRM.
Design Group Head: Harry Waine Related |
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