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Hargreaves Lansdown: Life in Neon


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Private investment platform Hargreaves Lansdown returns to TV in a campaign from McCann Demand which shows what can happen when you Switch Your Money ON. The campaign demonstrates the positive benefits of private investment through larger than life, neon installations which represent the manifestations of Hargreaves Lansdown users and their dreams for a better financial future. The installations range from a new house extension, a child’s university education, all the way to the safari of a lifetime. The ad is brought to life by the track Color Decay by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey.
Credits Other credits

Group Executive Director: Jon Elsom

Digital Director: Edson Rosas

Senior Art Worker: Martin Honey

Production Director: Charlotte Hopkins

Co-Executive Producer: Josh Davies

Business Affairs: Val Boyce

Production Designer: Dan Betteridge

Editor: Bredan Jenkins @ TenThree Editing

VFX Company: Untold Studios

VFX Executive Producer: Tom Igglesden

VFX Producer: Ella Glazer

2d Lead: Chris redding

CG Lead: Amir Bazazi

Colourist: Tom Mangham

Sound Studio: Soho Square

Media Agency: Hearts and Science

Media Planner: John Tomlins and Lysette Jones

Agency Team

Managing Partner: Lucy Hudson

Project Manager: Stuart Casey

Senior Account Director: Joe Chalmers

Senior Account Director: Owain Cowx

Client

Client: Hargreaves Lansdown

Head of Marketing and Strategic Planning Lead Project Manage: Simon Coomes

Strategic Planning Lead: David Buttanshaw

Chief Marketing and Corporate Affairs Officer: David James

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