Hargreaves Lansdown: Life In Neon

Private investment platform Hargreaves Lansdown returns to TV in a campaign from McCann Demand (part of McCann UK) which shows what can happen when you Switch Your Money ON. The campaign demonstrates the positive benefits of private investment through larger than life, neon installations which represent the manifestations of Hargreaves Lansdown users and their dreams for a better financial future. The installations range from a new house extension, a child’s university education, all the way to the safari of a lifetime. The ad is brought to life with by the track Color Decay by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey. The campaign was directed by Diarmid Harrison-Murray, known for Money Supermarket, as well as his extensive VFX knowledge and skills for creating some of John Lewis’ iconic Christmas adverts. All postproduction and VFX to bring these fantastical neon representations of financial dreams were performed by Untold Studios.