TV ad: Kids' Village: Audrina's Story

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Kids' Village, the UK’s first respite holiday village exclusively for critically ill children and their families to enjoy a free holiday, has called for pledges of support in a powerful film by McCann Birmingham. A film that almost wasn’t made.

Titled “Audrina’s Story”, the three-minute spot took an unexpected turn from the agency's original vision. With a script in place and crew ready to go, a single phone call changed everything.

Originally, the film was due to follow Audrina, a 10-year-old girl undergoing treatment for cancer. However, the day before the shoot Audrina was admitted to hospital. Reluctant to cancel and let the charity down, the creative team quickly pivoted to create “Audrina’s Story”.