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Smartbox: The HesitationTop 6 this week
The value of real-life experiences is growing and becoming increasingly precious. We have all the material possessions we need. Whatever we want, whenever we want it, so it’s no wonder more and more of us are choosing to gift experiences on occasions such as Christmas, and live life to the full. Research has shown that despite living a concentrated digital life, younger audiences are rejecting needless and gratuitous material possessions in favour of genuine real life experiences adding richness to their life and creating unforgettable memories. Smartbox, the European leader in gift experiences, today launch ‘The Hesitation’ a pan-European multi-channel campaign running over the Christmas period - a time when we are collectively scratching our heads and wondering what to buy our loved ones. Directed by Julien & Quentin through international production company HAMLET, the 60” TV spot which is aimed at a younger audience than previous Smartbox campaigns takes us on a high energetic journey through a small selection of the hundreds of gift experiences available on Smartbox. The protagonist is deliberating on what experience to gift and imagines its recipient in a variety of experiences ranging from an underwater adventure scuba diving to thrill seeking skydiving to a more traditional massage, demonstrating that there really is something for everyone on the extensive experience gift platform.
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