Crocs: Collectus-Originatus

The Los Angeles-based production studio Florence has teamed up with Highsnobiety and the world’s favorite spongy clog purveyor, Crocs, on a new playful three-part campaign, Crocs in the Wild, directed and photographed by Anthony Pham. Self-styled as a 'Crocumentary', the campaign sets out to spoof the nature docuseries while underlining how multifaceted the Crocs-lover can be. Complete with a British David Attenborough-esque narrator, we observe three different ‘species’ of Crocs-wearers in their natural habitats, who each embrace a different style of the now iconic clog. The Collectus-Originatus is embodied by Jill the Superfan, an ardent collector of Crocs who started wearing the Classic Clog long before the rest of the world caught on. We watch her scrub her Classics with the fervor and ceremony of an archeologist dusting off a dinosaur bone. This species thrives on collecting the OG style in all its colors and arranging them in eye-catching displays. Highlighting the variety of colorways and their collectibility, we see how Crocs are an aesthetic piece unto themselves. Next, we meet Beatrice the Chef, a prime example of Crocodylus-Classicus. Beatrice wears the Specialist II Clog at her demanding job as a maritime chef. Even as the boat rocks and pitches in turbulent waters, her Crocs keep her from slipping when the boat keels starboard, and they protect and support her feet as she cranks out gourmet meals at sea. Finally, we observe Cosmo the Influencer in his home environment. Belonging to the Influencias-Maximus species, Cosmo wears the fashion-forward Mega Crush Crocs as a vehicle for trend-setting, outfitting them with a daily rotation of personalized Jibbitz (Crocs charms) as a way of expressing his identity.