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What comes to mind when you think of the power of a performance vehicle? It could be its loud, revving engines and tiny frame. Or the cacophony of rumbles and roars. That’s not the case with the all-electric Kia EV6 GT— its high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement. In the latest campaign by David&Goliath (D&G) which launched earlier this month, Kia illustrates that “Silence is Powerful”. Weighing in on this notion is Kia’s inspiring spokesperson featured in the campaign— Kris Martin, a six-time National Kart Champion, NASCAR, and Le Mans professional race car driver who is deaf. As an advocate, motivational speaker and inspiration for the deaf community and families of those with deaf children, Martin is the perfect example of someone who has defied all odds, and behind the wheel of the EV6 GT, shows how powerful silence can be. In the quiet campaign, the hero spot, directed by the renowned commercial and feature film director, Marc Forster, shows beautiful shots of Martin racing the EV6 GT along a professional track. Between clips of the stylish and innovative vehicle, Martin signs “I don’t need noise to tell me something is fast” demonstrating the electric car’s ability to go from 0 to 60 in 3.4 seconds.
Credits
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Agency
Founder: David Angelo
Chief of Social Impact: Blake Winfree
Head of Strategy: Melissa Cabral
Group Communications Strategy Director: Jeff Cannata
Group Strategy Director: Bruno Cunha
Associate Strategy Director: Kelly Slater
Junior Strategist: Kelsey Hillner
Managing Director of Broadcast Production: Paul Albanese
Managing Director, Integrated Production & Technology Services: Peter Bassett
Executive Art Producer: Cara Nieto
Director of Business Affairs: Quynh-An Phan
Associate Business Affairs Manager: Kristina Van
Managing Director: Lisa Tanner
Group Account Director: Allison Draskovich
Account Director: Kylie Harmon
Account Supervisor: Andrea Cadloni
Assistant Account Executive: Connor Heffernan
Director of Project Management: Amy Chiang
Senior Project Manager: Mike Antonellis
Product Information Manager: Mark McNaul
Agency Product Specialist: Nic Duynstee
Production
Managing Director: Preston Garrett
Head of Production: Heather Weinstock
Production Service Company: Asymetric
Executive Producer: Evan Landry
Executive Producer: Nick Burry
Head of Production: Robert Perry
Producer: Rod Bailey
Editorial House: Spinach LA
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
Senior Editor: Damion Clayton (Courtesy of RPS)
Junior Editor: Derrick Monks (Courtesy of RPS)
Assistant Editor: Shelly Rose (Courtesy of RPS)
Senior Post Producer: Cristy Torres
Post Production Color: Company 3 Color
Senior Colorist: Jill Bogdanowicz
Senior Producer, Color: Matt Moran
Senior Executive Producer: Ananda Reavis
Post Production Finishing: Company 3 Finish
Lead Flame Artist: Brian Conlon
Flame Artists: Matt Welch, Ian Holland, Kelly Bumbarger, Mandy Sorenson
Senior Executive Producer: Ananda Reavis
Associate Producer: Kayla Arendts
Music House: Butter Music and Sound
Sound Design: Mr. Bronx
Executive Producer, Butter: Sound Annick Mayer
Senior Producer, Butter Sound: Stone Irr
Sound Designer, Mr. Bronx: David Wolfe
Sound Design EP, Mr. Bronx: Hanna Choi
Audio Post: Margarita Mix
Sound Mixer: Nathan Dubin
Executive Producers: Whitney Morris & Paula Arnett
Operations Manager: Brian Frank
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