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Kia EV6 GT: Silence is Powerful
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What comes to mind when you think of the power of a performance vehicle? It could be its loud, revving engines and tiny frame. Or the cacophony of rumbles and roars. That’s not the case with the all-electric Kia EV6 GT— its high-speed 576 HP engine doesn’t need to make a lot of noise to make a power-full statement. In the latest campaign by David&Goliath (D&G) which launched earlier this month, Kia illustrates that “Silence is Powerful”. Weighing in on this notion is Kia’s inspiring spokesperson featured in the campaign— Kris Martin, a six-time National Kart Champion, NASCAR, and Le Mans professional race car driver who is deaf. As an advocate, motivational speaker and inspiration for the deaf community and families of those with deaf children, Martin is the perfect example of someone who has defied all odds, and behind the wheel of the EV6 GT, shows how powerful silence can be. In the quiet campaign, the hero spot, directed by the renowned commercial and feature film director, Marc Forster, shows beautiful shots of Martin racing the EV6 GT along a professional track. Between clips of the stylish and innovative vehicle, Martin signs “I don’t need noise to tell me something is fast” demonstrating the electric car’s ability to go from 0 to 60 in 3.4 seconds.
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