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Excitement is an emotion as well as a visceral feeling. It is a way in which we lose ourselves, which is the essence of the new spot for Swedish horse race betting company ATG.
In it, we follow a woman who wakes up to find a horse in her house, before she is catapulted through a fantastic journey.
Visionary Danish director Martin de Thurah and Swedish agency Åkestam Holst have teamed up to create a dream of a film produced by Bacon. Through magical realism, subtle sound design, and poetic images, the audience is taken on a breathtaking and almost cathartic journey through the excitement of betting on horses.
Credits
Other credits
Production Company: Bacon
Prod. Mngr: Alina Grön
1st AD: Staffan Kihlbom
Prod. Ass: Andreas Klominek
Prod. Ass: Andreas Hemming
Runner: Anton Martini
1st AC: Kricke Norman
2nd AC: Sofia Albin
DIT: Marcus Vasques
VTR: Filip Thunberg / Videoassist
Drone Operator: Oscar Ohlson / Aircam
Drone Camera op.: Daniel Casselby / Aircam
Gaffer: Rolf Carlbom
Electrician: Markus Engstrand
Electrician: Viktor Wallin
Grip: Emil Hall
Grip asst.: Carl August
Grip asst.: Tobias Tuvehagen
Prouduction Designer: Gregg Shoulder
Props Master: Kim Samberg
Set Dresser: Zeke Söderlund
Props asst.: Max Isaksson
Props asst.: Mikko Ekholm
Stylist: Johanna Borggren / AOA
Stylist asst.: Magdalena Boberg
MUA: Sanna Riley / AOA
Recordist: Edvard Saare / Apear
Stunt Coordinator: Seth Ericson / Stuntgruppen
Stunt asst.: Johan Runner
Stunt: Maria Rådman
SFX: Mattias Jönsson / Panorama
SFX: Victor Rajala / Panorama
Loc. Mngr.: Christian Nordenström / Nordic Productions
Loc. asst.: Carl Malmberg / Nordic Productions
Loc. asst.: Nikolaus Lagerfeldt / Nordic Productions
Craft: Emil Bibezic
Horse Wrangler: Philip di Luca
Editor asst.: Jasmin Falk Jensen
Post Coordinator: Louise Ryge / Bacon CPH
Color and VFX Post Production: BaconX
VFX Creative Director: Jan Tvilling
VFX Executive Producer: Eliana Carranza-Pitcher
HoP/Senior Producer: Cilie Kragegaard
Colour/VFX Producer: Daniella Strand
Colourist: Hannibal Lang
VFX lead: Mikkel Hansen / Mario Maruska
VFX artist: Kai Hauswirth / Thomas Banner
Conform: Lasse Selvli / Søren Knudsen
Composer: ballad
Sound Design: Adrian Aurelius / ballad
Client: ATG
Head of Marketing: Johanna Åberg
Marketing Director: Peter Dennbrink
Campaign Manager: Peter Karlström
Agency: Åkestam Holst NoA
CD: Joakim Khoury
Creatives: Mark Ardelius/Jesper Holst
Strategist: Harald Larsson
Strategist: Henrik Sjödin
Client Director: Magnus Hamberg
Account Manager: Ikka Norberg
Agency Producer: Helena de Brun
Graphic Designer: Lotta Person
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