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Outdoor
CoppaFeel!: Know Yourself
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Breast cancer awareness charity CoppaFeel!, has launched an innovative Social and OOH campaign, in a unique collaboration between Tyla, Lawless Studios and Supernova at the7stars. The campaign focuses on promoting the early detection of breast cancer by encouraging young people to get to ‘check their chest’.
CoppaFeel! teamed up with leading social publisher Tyla for this latest iteration of ‘Know Yourself’ and is tapping into their LADcreator Network to curate UGC content around the question; ‘What does your chest feel like?’ To amplify these online conversations and champion individuality and body positivity further, Lawless Studios came onboard with esteemed mural artist Molly Hankinson. Hankinson was tasked with visually interpreting the ‘spoken word, poems, sonnets’ written by influencers (and their audiences) in a huge two-week mural in the heart of Shoreditch.
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