Cercil: Models Who Make Themselves Seen

Cercil, the rehabilitation centre for the blind in Lima, together with Havas Group Peru present an innovative campaign to collaborate with the labour insertion of blind people: “Models who make themselves seen” Only 23% of visually impaired Peruvians can find work; that is why Cercil and Havas Group Peru joined forces and created a space in which they themselves can be more visible, transforming them into real advertising models. In a short time, brands such as Hyundai, Claro, GrandVision, and Scotiabank have already consulted for the campaign models and expect to add many more participations.