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National Lottery UK: Christmas Love Story
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The National Lottery is inviting the whole nation to come together and imagine the joy of winning big this festive season, with an integrated campaign created by adam&eveDDB for National Lottery operator Camelot. The launch ad, ‘Christmas Love Story’ directed by Oscar-winner Tom Hooper, breaks this Sunday (20 November). The ad is set to a new arrangement of George Michael’s ‘Faith,’ performed by artist Sleeping At Last. The full length, three-and-a-half minute commercial will appear in cinemas, with cutdowns appearing online and on TV. The ad begins with a chance encounter between two people who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket. When the girl realises the number is smudged, we are left willing the pair to come back together. With the news of an unclaimed winning lottery ticket, the tension mounts. Ultimately, the couple reunite, lucky in love and the lottery, making this Christmas a truly magical one. The ad encourages the public to take a chance and believe in the magic of hope and possibility this Christmas. The ad brings Tom Hooper, director of The King’s Speech and Les Misérables, and the National Lottery full circle – as the film for which he won his best director Oscar, The King’s Speech, received National Lottery Good Cause funding through the British Film Institute. The ‘Christmas Love Story’ film is supported by a fully integrated multi-media channel campaign, including a real life experience that invites the public to get involved. Special photo booths, placed at chosen train stations across the UK, will invite passers by to have their photo taken and see it projected on nearby digital OOH space.
Client: Executive Director - Matt Ridsdale; Related |
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