Meta: Personalized ads help good ideas get found

"Good Ideas Deserve to be Found" shows how personalized ads help people discover small businesses they’d love. In partnership with Barcelona artist Ignasi Monreal, we created illustrations, animations and murals that celebrate the moment when someone discovers a small business idea that perfectly fits their interests. In each piece, we see someone who is caught in the midst of a revelation; their world transformed for the better by the discovery they just made while scrolling through their feed.
Agency: Droga5