Edinburgh Children's Hospital Charity: Redirected Letters To Santa

Children at Edinburgh Children's Hospital want what every child already has, the chance to live without the worry of illness. We needed a way to drive donations at Christmas to help give children exactly what they want. We asked children to write their Christmas list, but rather than sending them to Santa, we redirected them to residents of Edinburgh who could help deliver what they wanted. Letters were delivered through their doors, special postal sites were set up around the city for people to read their lists and donate.