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Edinburgh Children's Hospital Charity: Redirected Letters to Santa - Macy
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Children at Edinburgh Children's Hospital want what every child already has, the chance to live without the worry of illness. We needed a way to drive donations at Christmas to help give children exactly what they want. We asked children to write their Christmas list, but rather than sending them to Santa, we redirected them to residents of Edinburgh who could help deliver what they wanted.
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Edinburgh Children's Hospital Charity: Redirected Letters To Santa
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