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"Change the name, end the stigma" is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day … read moretoday, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename HIV. The letter describes HIV as an "Epidemic of the Mind," and it caused and perpetuated primarily by non-medical factors. This call is supported by a report released today titled ‚Epidemic of the Mind‘. The report, prepared by Youth against AIDS in collaboration with LMU Munich and supported by the Boston Consulting Group, explored the question of why so many young people are still becoming infected with HIV. It found that it is not medical-therapeutic obstacles, but those of an intellectual nature, that prevent the epidemic from being fought. HIV is an "Epidemic of the Mind." In all cultures, the justified fear of being considered promiscuous, impure, or dangerously infectious still leads vulnerable groups and people living with HIV to not take advantage of treatment and prevention measures. The Update HIV campaign aims to spark a new and progressive discussion about the issue on a personal and political level, in order to permanently change the way HIV is viewed and put an end to new infections. All of this starts with something very fundamental: the name. Thanks to years of research, infection with HIV is now preventable, treatable and, with successful therapy, non-transmissible. Despite these medical advances and significant reductions in infection and mortality rates, millions of people still contract HIV. In 2021, 1.5 million people worldwide were newly infected with the virus. Globally, 38.4 million people are living with HIV, 1.7 million of whom are children under the age of 15, half of whom lack access to vital treatment. Today, however, the biggest obstacles to ending the HIV epidemic are no longer medical, but social, cultural and political: Living with HIV today is nothing like it was 40 years ago. Stigma, however, has remained nearly the same.
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Credits
Other credits
International Communications Officer: Lee Sharrock
Head of Corporate Communications, Serviceplan Agencies: Birgit Koch
Ohhh! Foundation:
Daniel Nagel, CEO
Roman Malessa, Management Team Member (Partnerships & Africa Head), Project Lead
Jona Koch PR Lead (JK Access GmbH)
House of Communication Switzerland
Pam Hügli: CEO
Dominik Shota Schweingruber: Motion Designer
Dario Pucci: Motion Designer
Lea Manfredi: Motion Designer
Lorenzo Müller: Senior Digital Art Director
Luca Di Francesco: Digital Art Director
Aline Litchenhaus: Senior Account Manager
Laura Seifert: Account Manager
Peter Schäfer: Chief Strategy Officer
Philip Zsifkovits: Senior Strategist
Alain Stocker: Strategie
House of Communication Spain
Ainhoa de las Pozas: General Management
Emilio Valverde: Executive Creative Director
Pablo Tesio: Senior Copywriter
Carlos Alcácer: Senior Art Director
David Pérez: Art Director
Vanesa Gómez: Account Director
Marta Queiruga: Public Relations
House of Communication Paris
Mickaël Paillard: Lead Developer
Matthieu Decarpenterie: Lead Developer
Jonathan Conan: Account manager junior
Charlie D'halluin: Web Developer
Anthony Laplane: Word Press Developer
Adrian Albu: Devops Engineer
House of Communication Hamburg
Dennis Fritz: Creative Director Video
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