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Initiative Youth Against AIDS: Open Letter


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"Change the name, end the stigma" is the core message of the global campaign of the Initiative Youth Against AIDS with Serviceplan Switzerland. On the occasion of World AIDS Day today, an open letter to the Director-General of the World Health Organization, Dr. Tedros Adhanom Ghebreyesus, has been published, calling on him to officially rename HIV. The letter describes HIV as an "Epidemic of the Mind," and it caused and perpetuated primarily by non-medical factors. This call is supported by a report released today titled ‚Epidemic of the Mind‘. The report, prepared by Youth against AIDS in collaboration with LMU Munich and supported by the Boston Consulting Group, explored the question of why so many young people are still becoming infected with HIV. It found that it is not medical-therapeutic obstacles, but those of an intellectual nature, that prevent the epidemic from being fought. HIV is an "Epidemic of the Mind." In all cultures, the justified fear of being considered promiscuous, impure, or dangerously infectious still leads vulnerable groups and people living with HIV to not take advantage of treatment and prevention measures. The Update HIV campaign aims to spark a new and progressive discussion about the issue on a personal and political level, in order to permanently change the way HIV is viewed and put an end to new infections. All of this starts with something very fundamental: the name. Thanks to years of research, infection with HIV is now preventable, treatable and, with successful therapy, non-transmissible. Despite these medical advances and significant reductions in infection and mortality rates, millions of people still contract HIV. In 2021, 1.5 million people worldwide were newly infected with the virus. Globally, 38.4 million people are living with HIV, 1.7 million of whom are children under the age of 15, half of whom lack access to vital treatment. Today, however, the biggest obstacles to ending the HIV epidemic are no longer medical, but social, cultural and political: Living with HIV today is nothing like it was 40 years ago. Stigma, however, has remained nearly the same.
Credits Other credits

International Communications Officer: Lee Sharrock

Head of Corporate Communications, Serviceplan Agencies: Birgit Koch

Ohhh! Foundation:

Daniel Nagel, CEO

Roman Malessa, Management Team Member (Partnerships & Africa Head), Project Lead

Jona Koch PR Lead (JK Access GmbH)

House of Communication Switzerland

Pam Hügli: CEO

Dominik Shota Schweingruber: Motion Designer

Dario Pucci: Motion Designer

Lea Manfredi: Motion Designer

Lorenzo Müller: Senior Digital Art Director

Luca Di Francesco: Digital Art Director

Aline Litchenhaus: Senior Account Manager

Laura Seifert: Account Manager

Peter Schäfer: Chief Strategy Officer

Philip Zsifkovits: Senior Strategist

Alain Stocker: Strategie

House of Communication Spain

Ainhoa de las Pozas: General Management

Emilio Valverde: Executive Creative Director

Pablo Tesio: Senior Copywriter

Carlos Alcácer: Senior Art Director

David Pérez: Art Director

Vanesa Gómez: Account Director

Marta Queiruga: Public Relations

House of Communication Paris

Mickaël Paillard: Lead Developer

Matthieu Decarpenterie: Lead Developer

Jonathan Conan: Account manager junior

Charlie D'halluin: Web Developer

Anthony Laplane: Word Press Developer

Adrian Albu: Devops Engineer

House of Communication Hamburg

Dennis Fritz: Creative Director Video

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