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Outdoor
H&M: Unwrap the magic
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H&M has unveiled a giant advent calendar in Shoreditch to provide festive gift inspiration during the 25 days of Christmas.
Designed to look like a gift-wrapped Christmas present in the heart of Shoreditch, each day a window opens to reveal a festive array of H&M gifting options to the Christmas shoppers passing by. ‘Unwrap the magic’ is part of the H&M’s 2022 Holiday campaign highlighting products from the H&M gift guide. The mural artwork is from visual artist Maddalena Carrai and Mural Republic. The advent calendar is part of a much broader OOH campaign, planned and booked by the7stars and Kinetic, including several large-format murals, banner ads and digital OOH sites across the UK.
Client: H&M Related |
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