H&M has unveiled a giant advent calendar in Shoreditch to provide festive gift inspiration during the 25 days of Christmas.
Designed to look like a gift-wrapped Christmas
… read morepresent in the heart of Shoreditch, each day a window opens to reveal a festive array of H&M gifting options to the Christmas shoppers passing by.
‘Unwrap the magic’ is part of the H&M’s 2022 Holiday campaign highlighting products from the H&M gift guide. The mural artwork is from visual artist Maddalena Carrai and Mural Republic.
The advent calendar is part of a much broader OOH campaign, planned and booked by the7stars and Kinetic, including several large-format murals, banner ads and digital OOH sites across the UK.
read less...Client: H&M
Hannah Townsend, Media Lead, H&M
Alice Russell, Content Production Marketing Manager, H&M
Visual Artist: Maddalena Carrai
Media Agency: the7stars
Lynsey Brook, Planning Lead, the7stars
Georgina Simms, Client Lead, the7stars
Jasmine Allen, Media Planner, the7stars
Megan Heron, Media Planning Executive, the7stars
OOH Agency: Kinetic
Julia Dobbin, Kinetic
Sam O'Connell, Kinetic
Hannah Russell, Kinetic
Mural Agency: Mural Republic
John Flaherty, Mural Republic
Geoff Gray, Mural Republic
