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Campaign to ban landmines: Lost Sock Appeal
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This TVC is part of an integrated campaign. To raise awareness and collect funds for the landmines cause, WhybinTBWA Sydney created an event called the Lost Sock Appeal. The basic idea is: everytime you lost a sock, think of a landmine victim. We encourage people to put some spare change in the odd sock and donate it to the appeal. Volunteers from the Australian Network to Ban Landmines (ANBL) will stand at key locations in Sydney from June 23 - June 30 to collect donations.
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