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Campaign to ban landmines: Lost Sock Appeal
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WhybinTBWA Sydney created an event called the Lost Sock Appeal . No one knows where all the lost socks go. It’s a complete mystery. The campaign attempts to tie this phenomenon to the landmines cause with a simple message: every time you lose a sock, think of someone who’s lost a leg to a landmine. Whybin's asked people to put the other sock to good use, by putting some spare change in it and donating to the cause. Watch the video to see where all the lost socks go.
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