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American Family Insurance: Marching Band
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American Family Insurance has just released the latest commercials in its ongoing “Insure carefully, dream fearlessly.” campaign. The campaign demonstrates how any dream is possible with the right support.
The two new spots, “Champions” and “Marching Band,” tell the stories of two young girls – each with their own dreams. One aspires to win a regional dance competition with her team and family in tow (“Champions”); the other pursues her dream since childhood of becoming a drum major (“Marching Band”). Both spots recognize that “inspiring her dreams and helping her pursue them” start by protecting your house and your car. Because “they are the launching pad for her dreams.” The ads were created by American Family’s cultural agency, Elite Media, and are currently running online and on TV.
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