 |
Web Film
Casey House: Others
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Casey House, a hospital unlike any other, providing care to those living with and at risk of HIV, is using cinematic horror to bring attention to HIV stigma. Others – directed by renowned filmmaker and screenwriter Paul Shkordoff – sets out to highlight the impact of judgement and what it can feel like to be haunted by discrimination and bias. The film marks the first time a professional actor living with HIV was intentionally cast to play an HIV+ lead protagonist. The powerful 20-minute film reflects the lived experience of those living with HIV, showing its lead protagonist Peter, played by UK actor Peter McPherson, being casually and cruelly discriminated against before enduring an unfortunate run-in with a group that would do him harm. While HIV is never directly mentioned, there are allusions throughout the film, such as radio reports stating that getting close to the titular others or their blood poses the “greatest risk imaginable.” All of the “Smash Stigma” campaign ideas are generated by the Casey House community, and it was the insight that while medical advancements have done so much to mitigate its effects, people are still fearful of those living with HIV/AIDS that led to Others.Representation in film has been shown to increase awareness of the experiences and challenges faced by others. And while Others is fiction, it was inspired by the experiences of HIV+ individuals, six of whose stories are featured.
Client Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
