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Top 6: December 21st 2022
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Olena Zelenska Foundation: Carol for the CharityTop 6: December 21st 2022
The classic Christmas carol “Carol of the Bells”, also known as "Shchedryk", gets rewritten this festive season in an appeal to support Ukraine children affected by the war — via the charity program of the Olena Zelenska Foundation. The program provides educational, medical, financial and legal assistance to children affected by war. The full-scale Russian invasion of Ukraine has deprived millions of children the opportunity to celebrate the holidays at home with their families. The rewritten “Carol of the Bells” sheds light on this trying reality of refugee children, separated families and their inability to be together as a family this festive season – all to the jolly tune of the original Christmas Carol. Featuring the voices of Taras Topolya of the Antytila band (well-known for their collaboration with Ed Sheeran on his song 2-Step), the choristers from Veryovka Ukrainian Folk Choir and the Zernyatko children's folk ensemble, the new “Carol of the Bells” which is aptly renamed to “Carol for the Charity” makes an appeal to donate to the Olena Zelenska Foundation by following three steps.
1. Scan the song with Shazam 2. Scroll down and click on the link to the song’s YouTube video via Shazam 3. Locate the link to donate in the YouTube’s video description. With creative concept and development by Saatchi & Saatchi Ukraine, this project is also supported by BRAND UKRAINE organization and the Ministry of Foreign Affairs of Ukraine.
Communications Director, Publicis Groupe (CEE), Global Talent Team — Karen Lim Also best this week |
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