Girls Get Off: Anticlimax - Don't Stop Me Now

75% of women don’t always reach the climax during sexual encounters. That’s a pretty anticlimactic statistic. We needed to spread awareness around this disappointing reality for many women, and fight for a satisfying change.

Girls Get Off are a sex toy company, on a mission to empower women in all things pleasurable. Their top-of-the-line vibrators are specifically designed to get women to the climax.

In a partnership with a popular New Zealand radio station, we hijacked iconic songs with a build and drop, cutting them off right before the climax. Our ads were aired off the back of this abrupt (and quite frankly rude) interruption.

We wanted to give listeners a taste of how frustrating it is for these women who don't get to reach the climax, and show them that a thigh quivering solution is finally here. With a Girls Get Off vibrator in the mix, you’re in for a very satisfying finish. Every time.