Girls Get Off: Close The Gap

Studies have shown that the masturbation gap in Australia is particularly pronounced, with research indicating that while half of males surveyed serviced themselves at least once a month, only a quarter of females do the same. A disparity of 50%.Sexual wellness brand Girls Get Off is focused on their mission to empower women in all things pleasure, tackling conversations with a sex-positive mantra, and decreasing the stigma around female masturbation. Because while the statistics and numbers may be nominal, the reality is that there’s still a long way to go in reducing shame and normalising the joy of self-gratification.
In light of this orgasm imbalance, Girls Get Off launched a provocative awareness campaign ‘Close The Gap’, calling attention to this silent pandemic of dissatisfaction, and supporting their foray into the Australian market.
The ‘Close The Gap’ campaign has a simple purpose; encouraging an open and honest dialogue. Whether that be a conversation on your morning commute or at your social bowls game, it’s an easy cause to support.