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Top 6: January 18th 2023
Sainsbury’s launches a new nationwide campaign this week comparing and contrasting Britain’s more unusual shopping habits from 2022. #CheckYouOut, created by Ogilvy UK, goes live on … read moreFriday and is a nationwide data playback scheme. By analysing Nectar data and revealing the regional idiosyncrasies, Sainsbury’s has curated the ultimate snapshot of what Britain’s 2022 year in food really looks like. The #CheckYouOut campaign runs across geotargeted digital OOH, social and email and breaks on January 13th. Customers of Sainsbury’s and Nectar, the UK’s largest multi-partner loyalty programme, will receive customised analysis and insights based on their own shopping data, alongside a personalised microsite and dedicated regional pages, detailing the shopping secrets of regions across the UK. #CheckYouOut showcases all manner of grocery revelations from the year, including which towns and cities were barbequing in the rain, brewing the most cups of tea and who really loves their cats the most.
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Head of Loyalty Marketing: Alex Lovell
Head of Campaign: Laura Boothby
Campaign Manager: Holly Tavana
Loyalty Campaign Manager: James Lapham
Loyalty Campaign Executive: Tia Angel, Elcin Icel, Liam Manley
Agency
Head of Production: Emma Student
Managing Partner: Rebecca Dennis
Business Director: Olivia Hutton
Account Manager: e
Strategy Director: Natalie Chester
Head of Design: Luke Ridgeway and Dave Towers
Design Lead: Simon O’Brien
Designer: Paul Carter
Art Buying: Jodi Woodhouse-Ward
Production Leads: Peter Nutall and Louise Baker
Media partners: PHD and Essence
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