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Top 6: January 18th 2023
The Conservatives’ iconic ‘Labour Isn’t Working’ advert has been subverted by non-profit People Like Us as part of a new campaign designed to raise the alarm on pay inequality faced … read moreby ethnic minority workers in the UK. The reimagined artwork depicts a line of people from Black, Asian, Mixed Race and minority ethnic backgrounds “queuing for a pay rise”, with text highlighting how they’re paid an average of 16% less than their white counterparts. The campaign launch follows the Prime Minister’s major speech last week, where he stated that creating better-paid jobs and opportunity across the country was a priority for growing the economy. Ethnicity pay gap reporting has been debated in parliament over the past two years though there are currently no plans to make ethnicity pay gap reporting mandatory. The Commission on Race and Ethnic Disparities’ report and subsequent “Inclusive Britain” report published in March 2022 recommended that businesses report disparities voluntarily although there have been low levels of uptake. There have been joint calls for the bill from organisations including the Equality and Human Rights Commission, The Trade Union Congress and the Confederation of British Industry.
read less...Digital Campaign: Kerim Hudson, Alexandra Vojtku, Myles Palmer, Axelle Van de Goor (Companion Studio)
Videographer: Adam Nicholas (Soul Club Media)
Retouching: Ben Swanson and Patrick Sampson (The Wizard Retouch)
Media agency: VCCP
Supporting agencies: Smarts, PrettyGreen, Hope&Glory PR and The Romans
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